Blog in English

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October 2020

BNEW. Economic week in Barcelona.

New Times. New formats for Business Venues.


On October 7th I was invited to participate in the BNEW TV show as moderator of the panel «The Future of Logistics: Sustainability, Digital Transformation and Collaborative Logistics.»

The topic involving new technologies and new business models was more than «sexy» and «trendy» nowadays.

I was delighted with BNEW’s proposal to launch a global venue for professionals in three continents, in a bilingual format with simultaneous translation of Spanish and English into their languages.

To read the complete article, click here.



June 2020

Connectivity. Facing the Customers Pain Points. Part 2: The solution.

Interview to Luis Díaz, Digital Transformation Manager for Alfa Laval Group (Part 2)


Entrevista a Luis Díaz ALFA LAVAL 4 Recorte

We continue talking with Luis Díaz, Digital Transformation Manager in Alfa Laval about Connectivity.


CPA: What was the essence of a solution? How do you define the value generated in order to create more products to monetize?

LD: Its essence is the value it delivers, you need to translate that to some sort of monetary equivalent and discuss it with the buyer. If you are really delivering a “true value” it will probably be an easy and pleasant discussion and you will be helping your counterpart to create a good case that will support the project. Remember that we all have managers that will eventually have to approve where do we spend the money of the company.

To read the complete article, click here.



May 2020

Connectivity. Facing the Customers Pain Points. Part 1: The first trials

Interview to Luis Díaz, Digital Transformation Manager for Alfa Laval Group (Part 1)

Entrevista a Luis Díaz ALFA LAVAL 3 Recorte

Now that 5G is to be launched, to talk about connectivity in the world is a trend. For that reason, many companies are doing efforts not only for digitalizing themselves, but for transforming digitally their customers, preparing connectivity solutions for them.

Such an attractive offer with a clear value behind looks easy to accept by clients, however, this is not so wished, as represents processes very difficult to adopt or requests additional resources or are huge challenges.

In real, the value is not so clear as does not face, at least in an obvious way, the customers pain points, these ones that need to be solved urgently due to criticality or any harmful repetitiveness.

To read the complete article, click here.



April 2020

International Spare Parts Summit by Copperberg in Coventry 2020.

Copperberg Coventry 3 v2

Thank you  to Thomas Igou and the rest of  his team for inviting me again as speaker in their last  Copperberg´s event  on last 8th April to talk about Spare Parts change management, on behalf of Alimak Service.

To read the complete article, click here.


February 2020

Monetizing ideas in a digital world

Interview to Christer Holloman, CEO and Founder of DIVIDO

Entrevista DIVIDO 1


Much of companies today´s success comes from efficient connectivity, great global ideas and an analytic & smart data usage in real time. Technology is affordable to leverage opportunities in most of sectors, however just these companies feeling the sense of urgency will make it happen before competitors.

Today, I have the pleasure to interview Christer Holloman, a business professional that sees clearly how to monetise these opportunities and to set up a plan to take the actions for reaching specific targets.

To read the complete interview, click here.

February 2020

Copperberg´ Spare Parts Platform in Frankfurt 2020

Congreso Frankfurt 1

Thank you to Thomas Igou, Lisa Bergström and rest of Copperberg´s team for giving the chance to me, on behalf of Alimak Service, to present last 12th February during the Spare Parts Platform at Frankfurt, our view on change management.

To read the complete article, click here.



October 2018

New International Training: Operations in International Trading in Romania

Formación Rumanía 1 750px

I have had the opportunity to train again in “Operations in International Trading” out of Spain. This time in Romania on 6th October.

Romania is a strategic location into the European Union due to the borders with Ukraine and Moldova, countries that give a clear access to the huge Russian market.

To read the complete article, click here.



September 2018

New Project on International Training: Operations in International Trading in Morocco

Formación Marruecos 01

It was a pleasure to train about “Operations in International Trading” on 22nd September in Morocco.

Morocco, and specially its Atlantic free zone, have become an attractive location for many multinational´s investments, who have built several manufacturing plants during last years, mainly in automotive industry.

To read the complete article, click here.



December 2017

Artificial Vision – Concept. Technology. Applications. Benefits.

You can read the complete article that I wrote about this subject, in collaboration with Javier Martínez, CEO in Odyssey Robotics.

Read the article.



October 2017

Artificial Intelligence – International trading and robots

Interview to Javier Martínez (CEO in Odyssey Robotics)

Entrevista a Javier Fernández 1

The human has always been an animal tied to technology and, precisely because of this, the appearance of the new technologies is opening a new definition of human being.

The commerce and international logistics, which are so tied to man and his technology, have suffered a great advance in the past years in fields so different like telematic managment of documentation and communication between different parts of the supply chain, or the new control and navigation systems of the different means of transport. However, there is still much path to walk for the electric vehicles and the autonomous vehicles, the distribution by drone or factory ships travelling around the world or installed at free zones.

To read the complete interview, click here.


September 2017

The importance of Design to succeed in International Trading

Interview to Óscar Martínez Miramón (Founder in MMRO Design)

Entrevista MMRO Design

The design is the integral element of the product that we used to forget although it is so necessary for its sale.

The design joins the product with the emotion of the buyer or the user, and I remind everyone that Emotion moves the world as neuroscience is indicating nowadays.

I have recently read in Small Business Trends a review that the success of Trump has been due mainly to 3 key factors:

  • His simple, plain and close language.
  • His authenticity.
  • The trust he generates.

These three concepts can be extrapolated from Political success to Sales success. The reason for this is the coherence. The same occurs with the Product Design, which should be consistent with the users, the materials, and so on, only then this can be widely accepted just because it gives confidence to the buyer and creates a connection with the user.

To read the complete interview, click here.



February 2017

VGM Implementation: six months later

The interview they made me in, published in their blog in the USA

An eventful six months have passed since the International Maritime Organization (IMO) amended the Safety of Life at Sea (SOLAS) convention requiring containers to provide verified information on its gross mass. In today’s post, we take an in-depth look at how the ocean freight industry has coped with the Verified Gross Mass or VGM implementation.

We interview Cristina Peña Andrés, an expert in logistics, foreign trade, and international transport. Cristina is also a professor at the ICIL (Logistics and Supply Chain) Foundation in Barcelona. She has published several books on international trade, including Guía de negociación para el comercio internacional (Guide to International Trade Negotiation). In this post, Cristina discusses the effectiveness of the VGM implementation, six months on.

To read the complete interview, click here.